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Thousands of people write us each year about having been cheated by websites and auction sellers selling fakes, reproductions, vintage frames with cheap replacement lenses, and deceiving buyers by lying or downplaying serious condition issues. They'll cite "minor" lens scratches from "typical" or from "normal wear", that miraculously "can't be seen when wearing", "aren't noticeable", or that don't "obstruct" or "impair" vision? They overtly lie about condition and use meaningless numerical rating scales that won't match your own, and they use vague and imprecise terms to describe condition along with fake "price drops" to get high prices while protecting themselves from giving refunds. See some real examples of how auction sellers through both overt deception and ignorance mislead, defraud, and protect themselves from providing returns and refunds. Some would be funny if so many people weren't getting cheated..


Eyewear industry research shows that over 65% of alleged vintage designer sunglasses being sold in auctions are fakes, reproductions, or have non original lenses or parts. Learning how to identify fake and counterfeit sunglasses requires deep expertise and is usually impossible to do from pictures alone. Ebay and Etsy both have vintage sunglasses sellers or "stores" that put aftermarket lenses in authentic frames, assemble alleged "new old stock" from surplus parts, and sell easy to obtain Malaysian and Chinese fakes. Counterfeiters know that many vintage styles of a given brand bring higher prices than new styles, so they buy one authentic vintage pair and then copy it - often including stickers, tags, boxes, and warranties. Counterfeit sunglasses are sold knowingly by a small group of sellers mostly on eBay and Etsy; when you see auction and craft sellers with never ending supplies of 20+ year old sunglasses including "new old stock" with tags and stickers just ask yourself how an individual is realistically going to have this vast inventory. But most fakes are sold unknowingly by regular people who have purchased fakes over the years and then resell them. This is how counterfeit sunglasses propagate through the marketplace, even by honest sellers who just don't know that they themselves have been cheated and yet confidently insist their sunglasses are "100% authentic".


So when you buy on these anonymous buyer - seller platforms you end up depending on a total stranger to have real knowledge and tell you the truth about what can be a major purchase. In the event you discover you've been deceived and cheated, you'll end up talking to the company's offshore call center and a third party will be the arbiter for often ugly back and forth accusations and conflicting claims of truthfulness between you and the seller. Meanwhile, the seller has your money and you have worthless sunglasses, often without even basic UV protection so you can really harm your eyes on top of everything else.


The Vintage Sunglasses Shop has a reputation that's stood the test of time since 1998, offers easy refunds and is easy to contact, and has the expert knowledge to protect you from fakes, reproductions, and ignorance. We continue to serve our customers around the world and protect their investments - and their eyes - while providing the world's largest selection of rare and authentic vintage designer sunglasses from the 1930s through the 1990s.

You Can Trust The Vintage Sunglasses Shop

The Vintage Sunglasses Shop is the world's largest retailer of authentic vintage designer sunglasses in operation since 1998. We are here to protect your investment - and your eyes; read about our vetting process and our condition & authenticity guarantee. If you are ever displeased with anything you buy here, you can return it for a full refund - no questions asked.

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We buy finer vintage designer sunglasses that meet our standards; learn how to sell your vintage sunglasses at good prices with no fees, hassles, or uncertainties.

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